The content in this blog post is based on authentic and genuine personal experience and it is written with full honesty. The items mentioned in this blog post are sponsored and this review is not monetarily compensated. As usual, all of my reviews, verdicts and opinions are truthful and will not be influenced by the sponsors/collaborators.
This blog post will start with a product and brand introduction with a first-look review, then it will end with the final verdict.
AMUSE
AMUSE is a leading K-beauty brand based in Seoul, offering beauty products that feature clean, vegan formulas for the environment and sustainability, with the added touch of unique colors. The AMUSE Vegan Beauty Project was initiated based on the respect for the belief that “I am Your Lifesaver – Only the products created in happiness can make our lives joyful,” generating good vibes. Having started after undergoing extensive research efforts, AMUSE offers various types of clean, vegan beauty products, certified by France’s EVE VEGAN which is known for its strict criteria among global vegan certification organizations. In the future, AMUSE aims to extend its values and areas to daily lives to establish a new vegan beauty life that’s all about the brand’s joyful attitude.
DEW JELLY VEGAN CUSHION 01 순수
4g | SPF 38 PA+++ | All Skin Type with Natural and Radiant Finishing
The AMUSE vegan glow cushion certified by EVE VEGAN.Its formula & package is free of any animal products or by-products and is certified by EVE VEGAN. It is dermatologically tested with its clean and mild formula. Allergen-free. Fragrance-free. Reef-friendly. Paraben-free.
This cushion foundation doubles the coverage for clean and flawless skin, simultaneously completes glowing skin with 70% moisturizing essence. 2 types of film-former effectively adhere to the skin and provide high coverage and long-lasting effect. Its formula and package is free of any animal products or by-products. 70% essence containing high moisture birch sap and eucalyptus leaf extract gives your skin a gentle and clear glow. Tone-up effect of rice ferment filtrate makes your skin look healthy. The eco-friendly puff made from fermented corn can be kept clean by its anti-bacterial effect up to 99.9% and water repellency effect.
It has a medium-full coverage with pressed-powder formulation.
Water, Titanium Dioxide (Ci 77891), Methyl Trimethicone, Caprylyl Methicone, Cetyl Ethylhexanoate, Trimethylsiloxysilicate, Glycerin, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Dipropylene Glycol, Niacinamide, 1,2-Hexanediol, Synthetic Fluorphlogopite, Diisostearyl Malate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Vp/Hexadecene Copolymer, Iron Oxides (Ci 77492), Disteardimonium Hectorite, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Magnesium Sulfate, Isododecane, Glyceryl Caprylate, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Stearic Acid, Alumina, Aluminum Hydroxide, Iron Oxides (Ci 77491), Triethoxycaprylylsilane, Butylene Glycol, Centella Asiatica Extract, Chamomilla Recutita (Matricaria) Flower Extract, Ethylhexylglycerin, Iron Oxides (Ci 77499), Adenosine, Trisodium Ethylenediamine Disuccinate, Betula Platyphylla Japonica Juice, Tocopherol, Rice Ferment Filtrate (Sake), Eucalyptus Globulus Leaf Extract
Using the eco puff, put on your face and tap lightly for vegan face makeup.
Review
Fundamentally, this is just like any cushion. It comes with a mirror, a puff, a compartment for the foundation, and a separate compartment for the puff. The mirror is crispy clear but the puff can easily create a residue on the mirror so if you have a wiping cloth, it would be great.
What sets it apart from the other cushions is how pretty it looks. This is possibly the prettiest and most aesthetic-pleasing cushion case that I have ever seen. It may be a simple acrylic case but it’s just so well-done. There is a faint and nice plant smell to it, like a refreshing aloe vera scent. The cushion is flat but easy to maneuver. The texture of the product is similar to other cushion foundations, where it has more moisture than a regular foundation.
When you press down into the foundation cushion, it looks so bouncy and juicy. It’s almost like squeezing a juicy fruit.
For someone with skin tone on the yellowy side, I think this color is too much on the cool tone side. It could easily make someone with yellow/neutral tone skin have a different color tone than the neck. Maybe No. 02 was a better option.
The coverage felt more like a light-medium coverage as I can still see a lot of spots and flaws on my skin. Besides, if you pack a bit too much onto your skin, it would look cakey instead. Aside from that, a cushion foundation tends to amplify texture more than a regular foundation. If you’re someone who prefers/requires matte finishing, this wouldn’t be your first pick too.
I would recommend this cushion to the below group of people:
🌱 Wants light coverage just to harmonize the skin tone for a natural look
🌱 Has lesser flaws and texture
🌱 Likes glowy skin and doesn’t mind touching up regularly
Dewy Lip Tint 듀 틴트
4g | 20,000원
Dewy and Long-lasting with High Shine and Natural Finishing
A dewy and long-lasting 35% water-infused vegan lip tint, in a light and fresh watery texture. This best-seller tint achieved the vegan certification from France Eve Vegan. Colour pigment adheres to lips perfectly, and a dewy glow rises up, leaving a water-coating finish on your lips. Fresh and light dewy texture adheres to your lips, with the triple structure of water-oil-water. 12 clear water-light colours let lips’ natural colour shine through. Water-light coating finish and water-stained colour give a long-lasting glow and clear colour to your lips without any coming off. Mango extract keeps your lips soft and moist, while apple extract & Vitamin E acetate protect your lips from the outside environment. The AMUSE iconic clear design of peachy colour, which resembles a healthy complexion of lips. Vegan. Cruelty-free. Allergen-free. Fragrance-free
Take an appropriate amount and smooth onto lips for dewy lips.
DEW TINT 12 일요일 Sunday
Review
Colour: “Sunday” is said to be a mauve rose nude color under a cool tone. When applied to my lips, it seems to have a bit more reddish tone than it looked in the product pictures. Nonetheless, it suits neutral or warm skin tones as well.
Smell: It smells like a really nice rose tea that warms the heart.
Texture: In the bottle, it is runny. Once applied to the lips, it becomes a nice glossy texture that doesn’t glue the hair to the lips. A few may stay on the lips but it is easy to pull away. It also doesn’t transfer the color once the product sets into the lips.
Staining: Pretty good staining strength, not very strong but enough to leave a mark.
DEW TINT 13 물복숭아 Dewy Peach
Review
Colour: “Dew Boksoonga” is said to be a dewy peach color under a neutral tone. When applied to my lips, it seems to have a bit more light pinkish tone than it looked in the product pictures. Nonetheless, it could potentially suit neutral/warm skin tones.
Smell: It smells like a peach fruit that sweetens the day.
Texture: In the bottle, it is runny. Once applied to the lips, it becomes a nice glossy texture that doesn’t glue the hair to the lips. A few may stay on the lips but it is easy to pull away. It also doesn’t transfer the color once the product sets into the lips.
Staining: Pretty good staining strength, not very strong but enough to leave a mark.
Dewy Velvet Tint 듀 벨벳
4g | 20,000원
Hydrating and Long-lasting with Matte and Satin Finishing
A vegan and 40% water-infused lip tint. This formula has a high level of moisture that overcomes the weakness of general velvet lip tints: dryness, smudging, thickness, and lastingness. It gives clear water-based color and makes lips comfortable without any dryness. Its water-stained color lasts long without any coming off. The transforming texture from dew to velvet makes your lips moisturized inside and velvety outside. Its watercolor pigment stains lips and a light water-gel velvet veil is formed on lips, which enables long-lasting color. Vegan. Cruelty-free. Allergen-free.
Take an appropriate amount and smooth onto lips for dewy lips.
DEW VELVET 06 생장미 Lively Rose
Review
Colour: “Lively Rose” is said to be a salmon rose color under a warm tone. When applied to my lips, it seems to have a bit more reddish tone than it looked in the product pictures. Nonetheless, it suits neutral or warm skin tones as well.
Smell: It smells like a really nice cool lychee drink.
Texture: You will need to work a bit fast with this product. When applying, it is easy to work around the edge and corners but it does turn velvety pretty quickly. A few may stay on the lips but it is easy to pull away. It also doesn’t transfer the color once the product sets into the lips.
Staining: Pretty good staining strength, not very strong but enough to leave a mark.
DEW VELVET 09 타로 Taro
Review
Colour: “Taro” is said to be a mauve peach color under a cool tone. When applied to my lips, it seems to have a bit more grayish tone than it looked in the product pictures. This colour does not suit neutral/warm skin tone, only cool skin tone users should wear this :’)
Smell: It smells like a really nice cool rose drink.
Texture: You will need to work a bit fast with this product. When applying, it is easy to work around the edge and corners but it does turn velvety pretty quickly. A few may stay on the lips but it is easy to pull away. It also doesn’t transfer the color once the product sets into the lips.
Staining: Pretty good staining strength, not very strong but enough to leave a mark.
Verdict
AMUSE has a really nice consistent aesthetic to it, and I think it is something to praise because not many brands can be so consistent with their branding. Nonetheless, I do praise the founder for being such a capable lady to bring her branding into big stores, including Sephora. (Yes, you can buy them in Sephora as well but exclusively online only.)
This brand has done its job to amuse me with its attention to detail and ideas. K-beauty is such a competitive market and to be able to stand out is a difficult job. Nonetheless, they have made their presence known and it sure had taken them a lot of time and effort.
Honestly, the cushion does feel indifferent to the other cushions that I have used before but maybe there is a minor difference where the formula is way dewier and nicer to the skin. I kind of don’t have a lot to say about the formula itself, I generally still prefer bottled foundation and loose powder. Unfortunately, the color diversity is not broad. The brand only limits it to 3 tones. They could definitely aim to go broader for getting more traction in the international market.
The lip tints, on the other hand, I can have more comments for them. I love the idea of velvet lips and dewy lips without transferring color to the skin. I did a lot of smooching with the back of my hand and I only saw teeny tiny bits of transfer (when not dried/settled). I also aggressively smooched my boyfriend’s cheek and my Cream British Shorthair’s cheek to find no transfer at all (maybe a bit of the gloss).
Dew lip tint also has a runny texture that you don’t really see anywhere. It’s very easy to work with and will set into a gloss after a quick while. The velvet one though requires a bit more of a fast precision than anything I had worn. It’s not entirely a bad thing, just that I wasn’t expecting it to turn velvety that fast. Most importantly, my lips are not cracking! It’s important especially for the velvet option. This means that the lip tints are not drying to the lips. Besides that, they are also pretty light on the lips and lasts relatively long. (You almost don’t feel anything on your lips with the velvet ones.)
Having the swatches below, you can tell the difference in texture and the staining properties. Logically speaking, the darker the color, the more it stains. However, I think this may be the case where the redder the color, the more it stains.
For someone who likes to go for a quick and natural makeup routine, the cushion and the dewy velvet lip tints are your best bet. Of course, you could add the dewy lip tint into your options. Otherwise, I’d only recommend the dewy lip tint. That being said, if you want something higher-end in the K-Beauty market, AMUSE is definitely something to consider.
