Who is Zoelie?

Zoelie (not Zoe) is a bona fide mid-20’s lady who has too much of what she wants to do and experience. A multi-potentialite who has a lot of different interests and wants to share her thoughts and processes with the entire world. 

In the heart of Malaysia, Zoelie uses her best gadgets and gizmos and plenty to truthfully share reviews with the readers. Honesty is both her personality and brand; sugarcoating is what she could hardly ever do despite trying (she always feels stupid afterward). Years and years of experience and commitment have allowed her content to reach higher levels of quality, allowing the audiences to receive the information through better readability as time goes by. With those qualities alone, brands have joyfully reached out to her again for more collaborations. 

Beauty Profile

  • Skin type: Combination Skin
  • Skin tone: Neutral Undertone
  • Skin concerns: Eczema (mild), sensitive
  • Skin tolerance: Retinol 1% and AHA 30% + BHA 2% (formula from The Ordinary)
  • Eye Colour: Natural Brown
  • Eye Power: Zero
  • Hair Colour: Natural Brown
  • Hair Texture: Fine, medium-thick volume

Shades and Colours

Foundation Shades

  • Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation in 160 / 175 / 185
  • Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 8
  • Estée Lauder Double Wear Stay-in-Place Makeup in 2C2 Pale Almond

Blush, Bronze, Conceal

  • Blush type: Terracota / Other than cool tone
  • Concealer: M.A.C Studio Fix Conceal and Correct Palette in Light
  • Bronzer type: Warm (No Ash)
  • Bronzer shade: Fenty Beauty Sun Stalk’r Instant Warmth Bronzer in Shady Biz

Lips and Tones

MLBB close to natural

  • Dior Addict Shine 90% Natural Origin Refillable Lipstick in 524 Diorette
  • Guerlain KissKiss Shine Bloom in 139 Dahlia Kiss
  • GUCCI Rouge à Lèvres Mat Matte Lipstick in 208 They Met in Argentina

MLBB in casual

  •  Dior Addict Shine 90% Natural Origin Refillable Lipstick in 727 Dior Tulle
  • Rom&nd See-Through Matte Tint in 07

MLBB in Mysterious

  • Dior Addict Shine 90% Natural Origin Refillable Lipstick in 720 Icône

MLBB in Eye Catcher

  •  Fenty Beauty Gloss Bomb Heat in 01 Hot Cherry
  • Rom&nd Glasting Water Tint in 05, 06, 13

How did "It's Zoelie & Her Blog Post" came about?

The beginning of this journey started with “Pretz n Pickle” in 2013 with another partner on Google’s Blogger.com platform. The partnership ended in early 2014, which leads to a new chapter – “DOME · D-TTO”, focusing on beauty and skincare reviews, with food reviews on the side. This new chapter had later continued until late 2019 where the blog had moved to a newer platform, rebranding as “It’s Zoelie & Her Blog”.

“It’s Zoelie & Her Blog” utilizes the new platform to create content in the better and customizable interface using WordPress and Woocommerce as well for “It’s Zoelie & Her Store”. The new chapter maintains the same focus as “DOME · D-TTO” with expansion to social event attending, lifestyle topics, such as dealing with young adulthood real-life situations and tourist locations in foreign countries.

It’s Zoelie has been product sponsored/collaborated with many brands and companies to deliver truthful and genuine product reviewing. The brands/companies include but not limited to: The Butterfly Project, Althea Korea, StyleKorean, Neogen Korea, Heimish Korea, Neutrogena, Dollywink Japan, Swanicoco Korea, and more. It’s Zoelie is an ambassador for Althea Korea under the group – Althea Angels and a moderator for The Butterfly Project Group Page.

Collaborated with:

– Consist but not limited to –

Beauty Ambassador for Althea Korea