No. 1 dermatologist-recommended brand hits STYLO runway with
Happy Skin 24/7 collection
Kuala Lumpur, 3 May 2017 – Finally, a fashion that lasts for all seasons is here! Introducing Neutrogena® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) 2017.
Created by local fashion designers Kittie Yiyi and Hazzer Wan Lee, the Happy Skin 24/7 collection interprets the happy mood that one exudes with healthy, great-looking skin.
According to Julia Teo, Associate Marketing Director of Johnson & Johnson Family of Consumer Companies, which markets Neutrogena® in Malaysia, healthy, great-looking skin is one of the things that women derives joy. “As the #1 dermatologist-recommended brand, we believe beauty starts with healthy skin – a condition which gives women a lot of positive energy in their daily lives. Imagine looking into the mirror every morning to see healthy and radiant skin, wouldn’t your mood naturally lift and your day start better? Indeed, healthy skin has the power to make one happy and that’s why our latest campaign advocates Happy Skin 24/7 with Neutrogena®,” she said.
Teo added: “Through our fashion debut at Mercedes-Benz STYLO AsiaFashionFestival, we hope to demonstrate the inner-joy of having healthy, great-looking skin, a result of using Neutrogena® skincare, and share it with Malaysian women — what better way to do this than to come up with a fashion collection, inspired by the concept of Happy Skin”!
On the reason behind leveraging on fashion to express the essence of Neutrogena®’s latest campaign, Teo said, “It’s undeniable that women and fashion go hand in hand. Through our fashion collection, we want to tell every Malaysian woman that she can count on Neutrogena® to put her best face forward”.
“Happy Skin is something that lasts through all seasons – it’s definitely not a fleeting trend. So we hope to show through our designer’s fashion collection that it’s possible to keep your skin healthy with Neutrogena®, look amazing and stay happy all the time!
We have tied up with Kittie Yiyi and Hazzer Wan Lee – two unique designers who draw their inspiration from things that intrigue them in creating interesting prints and colours! Thanks to their creativity and hard work, we will see how they bring the youthfulness and joy of Neutrogena®’s Happy Skin 24/7 concept to life tonight,” continued Teo.
Kittie Yiyi is a Kuala Lumpur-based designer and the founder of the same name fashion label offering apparels for both men and women.
In 2015, she started her own company KYY APPAREL after graduating from Raffles Design Institute, Kuala Lumpur in Fashion Design.
Kittie’s designs reflect her personality. She is a fun, quirky and full of positive energy in person and she wants to bring fun and joy into her clothing line by making it vibrant, individual and stand out with uniqueness.
Kittie Yiyi’s quirky sense of humour translates into her designs, which are often joyful and loud, yet smart. The Raffles Design Institute KL graduate’s motto is: “Whatever you decide to wear, make sure it makes you happy!”
Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.
Hazzer Wan Lee, creative director of HWL by Hazzer Wan Lee Fashion Atelier Kuala Lumpur, graduated with a degree in Fashion and Apparel Design from Herriot-Watt University, Scotland.
Hazzer Wan Lee is a fashion designer based in Kuala Lumpur. He began designing in 2013, while he was still studying in Edinburgh, Scotland.
The brand “Hazzer Wan Lee”, previously known as “Hazzerone Hazlee” is a brand that produces ready to wear clothing, custom-made fancy dress (Bespoke) and luxurious wedding dress (Luxe Bridal).
He received numerous awards over the years including “Edinburgh Graduate Fashion Show 2013” and “Mara in Fashion” Malaysia and London. He was also recognised as the first Asian student for his special exhibit design project at one of the National Museums and galleries in Scotland.
Hazzer’s fashion collection is inspired by the water splash — a signature of Neutrogena® Deep Clean range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D effect that mimics the movements of water.
showing their perspective of Neutrogena® through their fashion creations.
Watch Neutrogena® Happy Skin 24/7 fashion debut at Mercedes-Benz STYLO AsiaFashionFestival 2017 online! Details at Neutrogena® Malaysia’s Facebook and Instagram:
To achieve Happy Skin, begin your skincare regime with a perfectly-cleansed face. Neutrogena® Deep Clean®, the brand’s iconic deep-cleansing range, offers a wide selection of cleansers and makeup removers to address different concerns and skin types. Every woman is unique; therefore she deserves something that matches her skin’s needs.
Neutrogena® Deep Clean Cleansing Oil, 200ml, RM51.70
(Available in Normal, Brightening and Hydrating)
A refreshing cleansing oil that transforms into a fine emulsion to effectively remove dirt, impurities and even waterproof makeup in one single step, leaving skin soft and supple. It contains a botanical skincare complex to help lock in moisture balance too.
Neutrogena® Deep Clean Cleansing Oil to Foam, 142ml, RM44.90
(Available in Normal, Brightening and Hydrating)
Effective yet gentle on skin, this oil-gel transforms into an emulsion, then an easy-rinse soft foam for a happy and easy cleansing experience. It contains Oleifera leaf extract that gently removes traces of makeup, dirt and oil in just one wash, leaving skin clean and healthy.
Neutrogena® Deep Clean Foaming Cleanser, 100g, RM21.70
(Available in Normal, Brightening and Hydrating )
Thoroughly remove dirt, oil and dead skin cells with this effective refreshing facial cleanser. The rich, creamy foam keeps skin clear, fresh and healthy by reducing surface oil while retaining skin’s natural moisture balance.
“Who wouldn’t be happy to have healthy and great looking skin? I am one of those,” said Iena Eliena with a joyful grin! “I am an ardent fan of Neutrogena® Deep Clean Oil to Foam Cleanser which doubles up as a makeup remover and foam cleanser in one product!”
She explained: “I love to use makeup daily and on some days, I felt so tired at the end of the day that I wished I could skip removing my makeup and go to sleep. But I just couldn’t do it because I knew I would wreck my skin. So imagine my joy when I learn about this amazing cleanser that not only melts away makeup in its oil format and miraculously foams up with water to be washed away. And the after-feel is so clean and smooth, it certainly makes me skin-happy!”
Bowie Cheong, a Neutrogena user believes cleansing is the first step to healthy and happy skin. “Cleansing removes dirt, oil and other unwanted debris on our skin, manages skin pH level, hydrates skin and keeps our skin barrier intact from external aggressors like heat, air conditioning and pollution. Without regular cleansing, our skin would be covered with a thick layer of oil and dirt that makes it difficult to absorb nourishment from any skincare products,” she said.
“Neutrogena is a dermatologist-recommended brand that has won a lot of awards and it has a wide range of cleansing products. I would recommend it to anyone who wants to have Happy Skin 24/7 to start with Neutrogena Deep Clean!” she added.
Jessica Tan felt that her skin couldn’t be ‘happier’ after she started using Neutrogena Deep Clean range of products. Her favourite is the Blackhead Eliminating Daily Scrub, which contains BHA, a gentle exfoliant that cleanses deep into pores and removes dead skin cells on top of pores to reveal radiant and healthy skin.
“I have oily and acne prone skin. As much as I hate to admit, blackheads cling to me like they are my life partners. I’d been trying all ways to remove them, but they kept coming back again and again. My life changed when I found Neutrogena Blackhead Eliminating Daily Scrub, it removes my blackheads and prevents them from recurring. Thanks to Neutrogena I am truly enjoying Happy Skin 24/7 now!” she said.